Jarle Brosveet and Knut H. Sorensen
The rapid appropriation or domestication of multimedia technologies in Norway has many local characteristics such as the configuration of social actors, their relationships, and their institutional embeddedness. Domestication is related to larger socio-political and economic concerns, taking as its point of departure theories of reciprocal interaction between technological and social change. Frequently, domestication can be regarded as 'fishing trips' because actors seek short-term fun or profit. Occasionally, 'planned fishing' implies the realisation of more conscious strategies of learning and institution-building. Few government policy initiatives have emerged, and ad hoc social experiments and trials with an unclear profit potential seem to proliferate.